Design Brief Template Why do it: It helps the entire project or product team to align on the deliverable s and any factors that might contribute to the satisfactory conclusion of work. When to do it: Designers, stakeholders, and members of the product team The audience for this document is anyone who has to implement, understand, or reference your design to solve the problem set that the project or product requires.
We have broken this guide up into a number of stages to make it more manageable. Introduction The web design company will need to know a bit about your company in order to get a feel for how they should design your website.
A good starting point would be to list the following: A couple of paragraphs about your company The products your sell or services you provide The size of the company — e.
Are you an international company? If so, which countries? How long have you been established? Describe the company using five or ten words e.
What is good about the website? What is bad about the website? What levels of traffic is it currently receiving? Which countries are your visitors from? How often do you get a genuine sales lead through the website? Who is responsible for updating the site? In order to meet your requirements, any design agency would need to know why the old website is no longer suitable.
So also detail anything else that could be relevant. So, a good starting point would be to consider the following: Outline the aims of the website e.
Has this changed from the old site? What are the demographics e. Is the new website part of a re-brand, or a new product launch?
Is there other advertising taking place that the new website should tie in with? What are the unique selling points for your company, your products or your services?
What industry are you aiming the website at? Is the market already saturated with competitors? For e-commerce websites, you should detail who you bank with — this will be important for deciding on which payment gateway you should use.
Have no doubt, you will get better, more accurate quotes in response. At least you can compare apples with apples. What is the budget for design and development of the website? The look and feel of the new website The website should be an extension of any offline media, advertising or branding that you have.
It is always helpful to be provided with a brochure, some marketing literature or the annual report to help get a feel for the company, so include them with the brief.
The content of your new website Start thinking about how you want to populate your new site. Having thought about your target audience, take the opportunity to review whether your content still meets their needs. Do you have the resources or skills to create and supply the text to go on the website?
If the answer to these questions is no, you will need a web copywriter as well — we can provide this service if necessary. Do you have any corporate images, photography or videos?Streamline the design briefing process. All the tools you need to plan and define a design project are aggregated in one central place.
My Visual Brief provides you with a comprehensive canvas for design project briefing, making the whole process smoother and much more transparent.
Project Brief Example: The Power Wheel Chair Trainer. In the fall of , a group of engineering students at Grand Valley State University accepted the challenge to design a machine to help severely and multiply handicapped children learn to control a powered wheel chair.
A Project Brief is that essential document, which defines primary client's requirements for the project. Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project.
View our free project brief template and instantly create a brief for your project.. What Is a Project Brief? At its core, a project brief should communicate your project approach and the process your team will use to manage the project according to scope.
This template includes slides for the project description, scope, objectives, deliverables, success factors, implementation details, performance measures, and risk management. It uses the blue banded design with mountain sunrise photo and was created in widescreen () format.
TidyForm provides a large number of free and hand-picked Creative Brief Template, which can be used for small, medium and large-sized enterprises.
You can find practical, colorful files in Word, Excel, PowerPoint and PDF formats.